About Us
Specialist accountants & business advisors to the sports sector.
Set up out of one of the leading independent firms in the region – Charnwood Accountants & Business Advisors LLP (CABA) – we are able to offer the exceptional quality of service provided to all clients of CABA, utilising the vast technical expertise available within that team & complementing that with a sports-specific advisory team headed up by an elite athlete.
This enables us to provide proactive, tailored service plans that fit the needs of sports professionals & related businesses with a focus on their unique priorities.
With a particularly close working relationship with our large sports portfolio, the value added across the range of businesses includes far more than the standard compliance services & we pride ourselves on being seen to be part of the ‘team’ rather than an outsourced service provider.
Want to know more about how we can work with you?
What we Offer
Below are just some of the ways we can help support your business:
Athletes


To establish the competitive cycle, income/funding sources, opportunities & additional requirements. Consider the most appropriate business model for individual circumstances. Lifecycle planning through potential, competitive career to post-competition.


Financial & tax planning solutions to fit the needs of the athlete. Core to our services is ensuring the sportsperson is free to concentrate fully on their training & competition.
We will discuss the best Service Plan to compliment the stage of the athlete’s career, clearly explain key dates, tax implications & planned timeframes, all agreed with the client to suit their individual requirements.


We have a tailored Service Plan, developed to provide all services valued by our clients on the WCP to ensure they can focus solely on their sport.
As part of this Service Plan we also have a solution for those not yet on full funding but identified as having the potential & therefore benefitting from early-stage advice & some financial planning.



All accounts, tax return & other annual return completion & submission as standard. We also have plans to include APA completion & review, payroll, bookkeeping, pensions & much more!



Membership to our private online community, providing access to additional advice, knowledge sharing across our client base & wider network of trusted advisors within the sector.
All Service Plan packages include access to hosted workshops & seminars throughout the year.
Sports Related Businesses


A detailed review of the business to date, structure, goals, challenges faced & immediate priorities. Understand the area of focus of the business, including ownership structure, financing & future plans including growth, investment requirements & exit strategy.


Consider the appropriateness of the current business structure, ensure this fits with the overall plans of the business from a commercial perspective whilst maintaining tax efficiency.



We will create a bespoke Service Plan focussed on the specific requirements of the client. All plans will include completion & submission of annual accounts, tax returns, confirmation statements & other annual return requirements as standard.


Value added services our sports-related business clients see exceptional value from include; research & development claim maximisation & support, board representation, collaborative projects across our network, investment readiness, grant & funding (including Innovate UK) support including applications, grant compliance, certification & audit. And much more!
These can be included within an agreed Service Plan or on an ad-hoc basis to suit the client’s circumstances & stage of business.



Membership to our private online community, providing access to additional advice, knowledge sharing across our client base & wider network of trusted advisors within the sector.
All Service Plan packages include access to hosted workshops & seminars throughout the year.
Download our Athlete Service Plan & receive a 10% discount!
"As an innovation-led sports tech Company, a network of skilled and enthusiastic peers is important to us. This melting pot of colleagues and connections has certainly given an edge to our work throughout the years."
Chris Ruddock, Lead Engineer & Managing Director, INCUS Performance Ltd.
"They understand the demands of working in sport and the financial benefits and constraints that we might find ourselves in. We would recommend to any athlete wanting to keep on top of their finances."
Martyn & Kate Rooney
"I cannot express how much we value them as part of our team as we continue to grow our business and would highly recommend them to anyone looking to use a modern-day accountant."
Mark Gamble, Director, All Courts Ltd.
"They understand the nuances of the sport world, ensure we are thinking both short and long term, and make the process as stress free as possible!"
Stef Reid & Brent Lakatos
"A pleasure to deal with; always providing efficient, tailored advice based on the particular business & personal requirements."
James Gibson MBE, Director, James Gibson Performance Consultancy Ltd
"Helpful and thorough regarding taxation, end of year accounts and general queries. They have made a sustained effort to understand the nuances of our business."
Ross Weir, Innovation Director, Progressive Sports Technologies Ltd
News & Blog
Latest news & blog articles.


A Question of (Loughborough Finance for) Sport
Our experience tells us there is often extreme uncertainty for those newly in receipt of income from their sport, from…
Read More

LFS Partner with Tofauti Everyone Active
Loughborough Finance for Sport (LFS) are excited to be partnering with Tofauti Everyone Active, a junior cycling team like no…
Read More